Keith Becker (hey, that’s me!) is part of a secret club at the University of Oregon known as the Creative Strategists. While this underground association might not be recognized by the advertising authorities, its members are on a stealth mission to invade the industry and do good. Keith is a founding member; an aspiring planner who uses curiosity and creativity to solve problems… as well as an aspiring yuppie.
In his fourth year at the U of O, Keith has come to appreciate the golden sphere of eternal light (also known as the sun) that he is able to see every few months when he returns home to the Bay Area. Despite suffering through a critical lack of vitamin D and seasonal depression in Eugene, on the brightside, Keith uses that as an opportunity to even out his abhorrent farmer’s tan – to a nice milky shade of pale. It should be noted that a serious dearth of Mission burritos also contributes to his seasonal depression. In spring of 2011 Keith decided to study abroad in London, which also lacked the presence of vitamin D and Mission burritos.